Startup Online Grocery Business

Project Name:Startup Online Grocery Business
Client Details:Ecommerce grocery business in UAE

Observation:

  • Poor profitability due to high over heads and lack of industry expertise
  • Consumer experience while receiving products were not satisfactory due to poor quality packaging and lack of brandings

Solutions Provided:

  • Offered annual packaging consultation and restructured the entire packaging model for the business
  • Scientific Quality analysis of the material used was done and reported
  • Designed budgeting on production, design and branding of materials based on long term profitability
  • Marketing strategists has implemented innovative branding exercise on product displays

Results:

  • Currently the brand is expanding to Saudi Arabia, Oman and Kuwait.
  • Increased 4% operating profits.
  • Created a positive brand perspective across the targeted market
  • Consumer behavior towards the service has transformed and reflected in 30% more conversions